The Apple exposé
Not everyone loves Apple. In fact a lot of people loathe the company for reasons both compelling and idiotic. But mention of Apple almost invariably elicits an unusually strong reaction one way or the other. This in itself explains why so much is written about Apple in the media. People who love the company will read along to bask in the glory and possibility of a new earth-shattering way to give up their money and ignore/transcend their immediate surroundings; people who hate the company will follow along so they know what to rail against, to identify that which threatens their values or worldview, and to plan ahead for a day when a more suitable, somehow less evil global corporation can provide them with a reasonable copy. In between the extremes, plenty of intelligent and rational people find other reasons to follow Apple’s every move. Educators and policy-makers, journalists and media companies, graphic/web/industrial/fashion designers, software developers, artists, authors and musicians, activists and advocates, enterprise IT managers and small business owners alike; all have something at stake because they all accept the premise that Apple is leading the way forward (not to assign a moral or prognostic value to that particular direction).
